SPOOKY SHIT.

HEY. halloween is coming up. i hope you’re doing creepy stuff. i think i am, i will definitely report it back to you.

until then, here are three fucking scary tips for you to experience this weekend.

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@powdah. this crazy person is actually a makeup artist!!! isn’t this the worst thing you’ve ever seen?!?!?!?? yeah, me too. follow for amazingly gorey fake-wounds.

halloween.

go dress up as an actual scary thing!! i think all too few people are dressing up as scary stuff nowadays, too much *unicorn* and *cutesie* looking outfits nowadays (and YES, i am totally guilty of this too!!). why not go for a classic day of the actual dead outfit?? three years ago, this was me as a dead school girl. this is what i did that night.

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ghost. i got to finally see this swedish heavy metal band playing here in san francisco last week. it was SO good. so so good. listen to their latest super scary album here.

mao

halloween kommer nuuuu snart!! hoppas ni har en riktigt göttig helg. jag hoppas jag kommer ha det iallafall, jag lovar att berätta om den sen iallafall. tills vidare kommer här tre obehagliga grejer för denna helg:

– @powdah. obehagligaste instan just nu. detta är en svinduktig makeupartist som sminkar såhär verklighetstrogna sår. följ om du vågar.

– klä ut er till något på riktigt-halloweenigt! jag tycker det är lite väl mycket *roliga* och *gulliga* outfits nu för tiden (och jag är helt klart medskyldig!!). varför inte bara köra på en riktigt klassiskt obehaglig outift? här är förresten min från tre år sedan när jag var död skolflicka.

– ghost! fick äntligen se detta svenska heavy metal-band här i san francisco. lyssna på deras senaste album “meliora” den här helgen för att få in *the feeling*.

puss.

googleplex!

as you know, i got to visit google’s headquarters the other day. i reported with a vlog, but i thought i’d share with you a couple of photos as well!

googleplex.

so — i took the southbound caltrain from san francisco. this is what it looks like if you look out the window anytime during the approximate hour+ it takes to get to mountainview.

googleplex.

hi siri! <333 in the sea of colorful google bikes. so cute.

googleplex.

at apple, we had the address infinite loop ∞. google has google, apparently.

googleplex.

googleplex.

some guys asked if we wanted a picture so we posed with this little marshmallow android. cute. BTW, message to whom it may concern: one thing that drives me crazy is when people who take your picture literally only take ONE picture. what’s up with that?? it’s 2015, my camera doesn’t have expensive film in it. /rant

googleplex.

googleplex is so colorful and pretty!!

googleplex.

“this dinosaur skeleton is apparently really important, or something ..”, said siri, my outstanding google tour guide. thank you for the extensive information, siri. *enriched knowledge*

googleplex.

then we ran into this!!! donut with google sprinkles! hooray!

googleplex.

not that i know what this was for, but it was nice anyways. <333

googleplex.

and after a while in the google souvenir shop and having great google lunch with siri, i jumped back onto caltrain to the city again. such a  great and super duper hot day. <333

mao

jo! jag var ju på googles högkvarter härom dagen och rapporterade ju med en blogg som ni säkert minns, men jag tänkte att jag skulle dela med mig av några foton också.

efter att jag hoppat på caltrain söderut och kommit fram till googleplex i mountainview mötte jag upp min bästa siri i ett hav av färgglada googlecyklar. hon tog mig runt campus och pekade på alla viktiga och oviktiga ställen. så himla häftigt campus. vi sa hej till dinosaurieskelettet, drack färskpressade juicer och posade sedan framför de här härliga statyerna.

efter att ha dragit en vända i souvenirshoppen och ätit fantastisk google-lunch kramade jag siri hejdå och hoppade på tåget tillbaka till sf igen. så fet dag! yay yay

channeling my inner cheerleader.

ootd.

finally an outfit of the day! first one in ages. cheerleader is like the only thing i want to look like, so today’s outfit is super inspired by that, american style.

varsity jacket – vintage / tank – h&m / skirt – weekday / half calf socks – forever 21 / sneakers – converse.

ootd.

bag that you can’t really see is from forever 21, the location is sf’s financial district and the messy hair is just *early tuesday*.

tuesdays are the worst by the way, i have class from 8.20 a.m. to 10 p.m. (!!) and am literally beaten afterwards. a good tuesday thing though is the lovely sushi bowl lunch from sushi taka and the fact that i’m free on wednesdays.

hope your tuesday has been amaze. xx

mao

en dagens outfit! första på länge. cheerleader är ju mitt *spirit animal* och typ det enda jag vill se ut som, så idag försökte jag lite extra. jackan är vintage, toppen h&m, kjolen i mesh från weekday och strumporna forever 21. skorna är mina låga monokroma converse och väskan som inte syns är den rymligaste i svart fejkskinn från forever 21. platsen är fidi och håret är bara rufsig tidig tisdagmorgon.

tisdagar är galna förresten. har lektion mellan 8.20 och 22 (!!) och är död efteråt. det som är bra är dock sushi bowlen från sushi taka samt att jag är ledig på onsdagar. hoppas er tisdag varit grym. puss

pc: louise hessel holmén

POOL PARTY.

HELLO friendsies! please come with me as i show you the lovely pool party i went to the other day!

pool party.

pool party.

eli, who lives a block away from me, invited a bunch of us over to his building.

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maybe some of you saw this pic on my instagram? such a fancy place.

pool party.

pool party.

henrik was there, and so were we. me, axel, nadine and jonas. axel and nadine are french, so i got to finally speak some french again. it’s so hard to keep a language fluent if you never speak it!!! ugh, the constant struggle of my life.

pool party.

it was saturday, the pool was heated and we had prosecco. not too bad.

pool party.

pool party.

mats and henrik took the floating matters in their own hands.

pool party.

gj, guys.

pool party.

pool party.

*poolside glammin*

pool party.

such a great day. (or at least during the time that i took these pictures. then i got toooo drunk but that happens, i guess. at least, i had a fab couple of hours during the day.) thanks eli!!

mao

kolla den här härliga poolfesten jag var på i lördags! det var eli, som bor ett block ifrån mig i den här flotta byggnaden, som bjöd in ett gäng till poolparty. vi glammade loss med lördag, bubbel, solsken och uppvärmd pool, och jag fick prata franska igen med axel och nadine. härlig dag helt enkelt. eller först iallafall, sen råkade jag bli alldeles för full men sånt händer ju ibland. aja *fab ändå*

5 x ❤.

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a photographer captures the last meals of wrongfully executed inmates. this is so so powerful and sad. another photo project very similar to this one is 12 photos of what death row inmates requested as their last meals. so very weird and scary.

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a husband took these photos of his wife and captured love and loss beautifully. what a transformation. so beautiful but so tragic. you need to see these. <3

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the vanishing game. beautifully crafted content by land rover. just because it’s advertising or branded content, it doesn’t mean that it can’t be good (even if there is so much more shitty advertising than good one out there). i also find this so inspiring, as an advertising creative going into the industry.

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spotify’s lyrics-feature????? how did i miss this???? press the little “lyrics”-button in the bottom menu and watch the lyrics magic unfold. (!!!)

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29 hilarious music tweets that will make you laugh every time. seriously dying. i had to brace myself so hard not to lol in class. which i probably did anyways.

mao

mina fem bästa länkar just nu.

– en fotograf har fångat felaktigt avrättade fångars sista måltid. så himla starkt och läskigt.

– en man har fotograferat sin fru, från att de är pepp och friska och glada, tills att hon insjuknar i cancer och genom hela processen. så så starka bilder.

– the vanishing game är branded content från land rover, men så himla välgjort!! inspirerande för en sån som mig som är på väg in i *reklambranschen*

– att spotify har låttexter?!?! hur har jag missat detta???

– 29 musikrelaterade tweets. dog.

a brunch, a mingle and a secret café.

before the *weekend* starts, i thought i’d share with you three lovely places i’ve been to lately. they’re three kind of different from each other, but cute and quirky in their own little way.

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rainbow café. this is a secret little mini café, a not-even-a-hole-in-the-wall under the freeway on the border between soma and the mission. this is kind of an industrial area, and there isn’t much to see around here. the super organic and lovely (but expensive) grocery store rainbow grocery is just right here, and behind it this little mini tin shed café. such a gem.

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airbnb. this, of course, isn’t just like any open café where you can stumble in, but i however had the opportunity to go to a design talk + mingle at the airbnb headquarters a while ago. such a nice office!!! and a lovely brand for that matter, who have just expanded crazy much in only like 2 years. could see myself working here (just hoping some googling airbnb staff finds and reads this post now. if so –> HEY GUYS i’m an amazing copywriter hire me)

jane

jane on fillmore. this pacific heights brunch spot i had only been to once before. that time, i had their extremely boring kale salad and was super disappointed. this monday though, axel who just moved to new york came back to sf for a short visit. me, him, josephine, lisa and her sister anna met up there for brunch. i had chia pudding and it was SO good, with berries and homemade granola. yum.

mao

här är tre olika, men fina, ställen jag sprungit in i på sistone.

rainbow café. ett hemligt litet minicafé på baksidan av en ekoaffär under motorvägen som avskiljer soma och mission. bara ett hål i en plåtlåda ungefär. så fint.

airbnb. såklart inte ett ställe man kanske bara springer in och ut i hur som helst, men jag hade iallafall chansen att hälsa på airbnbs huvudkontor. SÅ himla fint ställe. och ett så gött varumärke som utvecklats något otroligt på bara två ynka år. hade lätt velat jobba här (hej hej alla airbnbs rekryterare som hittar det här inlägget — jag är en grym copy, anställ mig!).

jane on fillmore. ett brunchställe i pacific heights. hade bara varit här en gång tidigare och åt då deras trista grönkålssallad. i måndags gav jag dem en till chans dock. axel som har flyttat till new york var här i sf och hälsade på och jag, han, josephine, lisa och hennes syster anna sågs över brunch. jag åt deras chiapudding med bär och hemgjord müsli och den var sååå god.

cursing and going without a bra and arguing.

back in sf.

what are your favourite smells?

when guys have a great perfume. freshly ground coffee. newly baked bread. city evening.

can you go a whole day without caffeine?

i do! the thought of being addicted to anything turns me off. 

who knows more about you than anyone else?

i’m not sure. for the last ~1,5 years,  i’ts probably jens. he just moved to new york but before that, we hung out and talked 24/7. and also, as you know, we spent 3,5 weeks on maui just him and me <—– lots and lots of time to talk about absolutely everything.

maui/lahaina pali trail.

what song did you last listen to?

pontus de wolfe – memory lane. you all know pontus, don’t you? a friend of mine and elsa‘s husband. his self-titled album is one of my favorite albums, all categories.

do you have a crush on anybody?

well. i very easily tend to crush on people, let’s just say that ..

if you could choose one color to wear for a whole year, what color would you choose?

black. *fun and colorful person*

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do you cook often?

here in sf, there is no cooking at home! almost. ever. in sweden i used to do it all the time. here, i don’t really know. a few times a week, but not really cooking, more like throwing something together.

what was the last film you watched? did you like it?

rushmore! which i also wrote a little something about here. it’s wes anderson! how not to like him.

can you sew?

mmmmmmmmrather no than yes.

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what is your favorite fruit?

i prefer vegetables over fruit! but fresh cut pineapple and mango is the best.

are you health conscious?

LAGOM, as we say in sweden. a.k.a. moderately! i work out much but eat whatever i want.

do you curse a lot?

yes, too much! need to stop it, damnit!

san francisco.

when was the last time you had a beer?

tuesday evening after my late class that ends 10 pm with some classmates, at the irish bar across the street from school. my tuesdays are seriously 8 am to 10 pm <—– this calls for beer

is there a certain food you often crave for no reason?

is there ever a reason for craving a certain food?

what was the last book you purchased?

damn good advice (for people with talent!) by george lois.

haleakala: pipiwai trail & the seven sacred pools.

where was your last vacation?

maui, hawaii! for three and a half darn weeks between may and june this year. it was amazing.

when was the last time you went out without a bra?

no idea. i don’t really do that? sometimes i switch out the bra for a bikini, but otherwise no.

have you ever broken a bone? if so, how did it happen?

no *knocks on all the wood*

brunch.

how do you like your eggs?

florentine!

what was your last argument about and who with?

probably with eric who was one of the guys on my team in the competition this past weekend. but i mean, it was all for the sake of the campaign, and i hope our idea only got better with a little arguing.

ootd.

mao

torsdagslistan om att svära, om vem som känner mig bäst och om bråk.

messages in the sky and opening bottles with bottles.

sunday in dolores.

for the finale of fleet week, the airplane messages were all over the sky. SO COOL.

sunday in dolores.

sunday in dolores.

as for me, i was sitting underneath them, on the ground in dolores park with these hotties, siri and jesus. oh and btw! they work at google and have invited me to the headquarters. thinking of going this week. i promise to tell you all about it of course!

sunday in dolores.

check out this absolute BABY. never ever enough of dolores. it’s literally the only park i want to spend all my weekends in basically.

coco

for five bucks, you can get a fresh cut (machete’d) coconut filled up with rum from this guy. i still haven’t tried this though! maybe this sunday?

sunday in dolores.

but beer was enough for us this day. speaking of beer, jesus has taught me how to open bottles with bottles! look:

(i actually opened another bottle just before jesus started filming and popped the cap right away. was so much slower with this one. i promise!)

sunday in dolores.

and after a couple of hours, the san francisco fog started to roll in as per usual. <3 so we said thanks and goodbye dolores and left, but it was fine because we had gotten a good while in the sun. and i had gotten a tan line! love the fact that october gets you sunburned. <3

mao

kolla finalen på fleet week! häftiga meddelanden i himlen. jag satt under dem, nere på marken i dolores park med dessa hetingar. jesus och siri! de jobbar förresten på google och har lovat att jag får hälsa på högkvarteret! så jag ska nog dit i veckan. sån pepp! lovar att berätta allt såklart.
kolla förresten den här BÄBISEN. hundar alltså. dolores = bästa parken för detta. bästa parken överlag då. man kan förresten få en helt nykläckt kokosnöt med typ en kvartsliter rom i för fem dollar av rastamannen. måste fortfarande testa detta. får bli nästa gång jag är här. vi nöjde oss med öl den här dagen. på tal om öl! jesus har läst mig att öppna flaskor med flaskor. kolla duktig jag e. DOCK så öppnade jag en annan flaska på typ 2 sek innan han började filma, knixar som tusan med denna ju. LOVAR
aja. sen kom dimman som den alltid gör och vi sa tack och hej dolores. men det var okej för vi hade fått några timmar i solen och jag hade blivit solbränd. pepp på solbränna i oktober <3

intense weekend and a trip to new york.

hey guys and happy tuesday. i’ve had such a crammed weekend, to the extent that i didn’t have time to write a post for yesterday! sorry. hope you all missed me. now i’m back on track however.

so — at about this time last year, a few of you (or no one) might remember that i took part in something called the one club creative boot camp. it’s a four day advertising-y, team-based, workshoppy contest-thingy. very intense. and this is what i did this year during the course of this past weekend too.

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this is mj. he was on my team together with three other kickass guys and together we worked super hard on an advertising brief for a couple of intense days. we saw about zero minutes of sunlight but had lots of cookies and coke (COCA COLA that is).

and — you know what? WE WON. this means we’re attending the one show, which is like the oscars for advertising. in new york, in may!! VERY STOKED ABOUT THIS. <3!!

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HAPPI COPYWRITER KOALA

mao

hej igen verkligeheten! denna helgen har jag suttit inomhus prick hela tiden. har nämligen varit med på en reklamtävlingsgrej som pågått mellan onsdag och söndag. jag och gulliga mj samt tre pers till på vårt team har brainstormat och jobbat och skissat och skrivit hela helgen lång på en reklamkampanj. och! så bara VANN vi! mot typ 12 andra team. detta betyder att vi får åka på one show, som är som reklamvärldens oscarsgala ungefär, i new york i maj!! sån pepp!!